My Target Audience
The Internet has grown rapidly over the last decade. Over the course of 10 years there has been serious advancements in the speed of browsing, search algorithm refinements, Internet speed and online advertising. A recent report by Neilson-Netratings said.
Surveys fielded in 2006 show that internet penetration among adults in the U.S. has hit an all-time high. Our latest survey, fielded February 15 – April 6, 2006 shows that fully 73% of respondents (about 147 million adults) are internet users, up from 66% (about 133 million adults) in our January 2005 survey. And the share of Americans who have broadband connections at home has now reached 42% (about 84 million), up from 29% (about 59 million) in January 2005.
This is just your adult market share. As you can guess the percentages for younger adults, children and teenagers is much higher then the adult percentages. The audience demographics for online users is pretty broad and these days the level of Internet usage is at an all time high making it imperative that your services and products are online.
As someone who is looking to advertise their business/services online you should know the percentage of people using the Internet for searches per month. The charts below are the average searches for April 2007. The charts below compare work searches vs. home searches.
A report by the New York Times published in 2004 said that "Roughly 85 percent of Internet users rely on search sites to navigate the Web, industry executives said. And although the growth in Internet users in the United States is slowing -- 77 percent of Americans are online -- the average Internet user is searching more. According to NetRatings, online users conducted 1.2 billion searches in May, a year-over-year increase of 30 percent."
This statistical information is hard to ignore and as the years go by it is evident that the majority of people will search online for a product, service or for information before looking at other venues for their needs. This means you really CAN'T afford to NOT have your site rank online, especially when your competition is already optimizing their services and site online. We can help you find your competitive intelligence and provide you with the online success that todays business demands.