Local Search

Small businesses need SEO even more then larger corporations. The reason being is that larger corporations already have brand recognition, a huge marketing budget and the people to back them, what do the smaller guys have? The answer to that question is simple, you have us! We can utilize many SEO techniques in order to provide your small business the edge and break it needs. Some of the avenues that are great assests to a small business would be local search, pay per click, social media, mobile search and seo which would help take away some of the spending on paid search. Below is a chart on local search ad spending.

Below is a look at how local search results can be populated within a search engine like google.

According to a recent Gallup Poll "More than a third of small business owners said that losing the Internet would have a major impact on their businesses, and 18% said it would put them out of business.". Some interesting facts about local search is that over 30% of all search queries have implicit or explicit local intent and 80% of all purchasing activity takes place within a 5-mile radius of
ones home. The convergence of mobile search has helped increase these numbers as most mobile searches are for local businesses. With the emergence of Google 411 and its competitors the growth rate of local search is literally the future of search maketing making it ideal for small businesses.

Did you know that over 40% of small business owners have their own Web sites, used for advertising, getting feedback and communicating with customers, suppliers and employees. This means that right now small businesses have a great opportunity to capitalize on an almost untapped marketplace. When these percentages start to grow you can expect to spend a lot more time competing for top positioning in local search so jump on this opportunity NOW! People are searching for your business right now.... are you online?