BOOMj Social Networking

BOOMj.com is a social networking site for baby boomers and generation jones. This social networking site is geared towards people who are close to retirement and people in their 40's. What makes BOOMj so special is that they are also going after the generation jones demographic which is statistically commonly overlooked but ironically has influenced many elections in the last decade across the world.

Within the last year many other competing social networking sites have popped up specifically geared towards the boomer demographic. With that in mind BOOMj was looking for a leg up on their competition. The ability to compete in a market that is already saturated. In the beginning of may 2007 Joe Whyte was brought into the BOOMj staff to help cultivate a social networking community.

When he first came into BOOMj the traffic and member ship levels where pretty low. After an initial and comprehensive analysis and development of a online marketing strategy we started to see some serious increases in traffic numbers immediately as shown in the graph below.

Towards the end of May, many of the strategies and suggestions started to be implemented and over the course of three months the development of ongoing strategies, internal training, PPC management, usability reviews, link development, SEO, reputation management and social media marketing was a tremendous help to the success of this campaign. Over the course of 3 months the ecommerce engine on BOOMj started to grow and I was able to be an integral part in seting up the ad serving network. Subsequently, the traffic I was able to drive to the site was a major factor in selling ad space which helped generate revenue for BOOMj.com.

Today, BOOMj has had many mentions on very popular sites like mashable, techcrunch, biz.yahoo.com, Rush hour podcast and most recently some major press coverage on NBC and some subsidiary national tv shows and radio stations and is gearing up towards being the newest and most successful site to dominate such a saturated market place.