Lunarpages Web Hosting

Lunarpages web hosting had horrible ranking in the search engines, had little to know branding and poor search engine saturation. They had special needs and these needs where key issues that needed a solution. The goal was to grow their blog and their brand name in the shortest amount of time possible. Their search engine saturation was low so we immediately started doing a high volume of blog posts about some of the most searched web hosting and SEO topics. We then initiated a slew of effective internet marketing campaigns and advertisements to help with their branding. We had to re-evaluate their PPC campaign and we ended up taking a 10k a month budget down to about 3k and improving their CTR and conversion rate to a steady 7% conversion which is exceptional for the Web Hosting industry.

We brought in the social media side by setting up many social networking accounts and leveraging them in our favor. We consulted lunarpages how to build, leverage and maintain a quality social medai account standing. We initiated a web lead campaign along with creating a new email marketing campaign with brand new creatives. Email marketing is one of the most effective and most used form of online marketing according to emarketer.

The overall look of the site had to be changed so we did a complete redesign which included a complete CSS and web 2.0 web design structure which seemed to really help with overall ranking and conversion of the site. We initiated a PFI and link building campaign which ended up taking this Lunarpages branding and SEO ranking into new heights. With my help we brought them from page 7 of google to page 1 of google for the "web hosting". Below are some graphs on the analytical data of the campaign we did for Lunarpages.