While my team and I where at SMX West in Santa Clara I had some time to sit down with Mike Mcdonald over at Web Pro News. We talked about targeting social media and the importance of targeting for conversions on social sites and also talked about doing video marketing and how HybridSEM has been successful with their clients doing video marketing. See the video below:

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Social media marketing is one of the hardest things to measure. Standard analytic systems do not allow us to accurately gauge our social media marketing efforts. I was asked by website magazine to do an article on social media metrics and since the industry has not really put to much weight on this topic I was more then happy to do this. Check out my article in website magazine or go see the live version on websitemagazine.com about measuring social media analytics.

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A trend I have been seeing a lot within Google is social sites and their results sometimes ranking above other factual results like wikipedia and factual BASED relevant authority sites. I don’t necessarily think that wikipedia is 100% factually based but it is one of the largest and most trafficked sites on the web today with literally thousands of top rankings pages within the search engines. However there is a definite shift starting to emerge.

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Its been a long while since we have updated our long list of social sites. We apologize for the delay. Being such a young company there has been a lot I have personaly had to involve myself in and unfortunately the blog has been the last thing on our mind. However I love blogging and I also know how important it is to not only our company but for our readers and our community. (more…)

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Well, I’ll tell you what it is… it’s the next kid up to bat in the social networking game. So, are we hitting clean up here or is this unlucky batter number 9? Read on sports fans… (more…)

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