New article out on Website Magazine | Measuring Social Media Analytics
Social media marketing is one of the hardest things to measure. Standard analytic systems do not allow us to accurately gauge our social media marketing efforts. I was asked by website magazine to do an article on social media metrics and since the industry has not really put to much weight on this topic I was more then happy to do this. Check out my article in website magazine or go see the live version on websitemagazine.com about measuring social media analytics.
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