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When people ask me what it is that I d o for a living, I reply with, “I am an SEO.” Most of the time people respond with, “What the heck is that? Is it like a CEO?” So I then explain to them what it is that I do. When I start to see that they are lost, I simply tell them, “I help businesses climb within the search engines and thus bringing them more traffic to their website and business.” Some people are aware of what an SEO is and some people have no clue, but the truth is every business that does anything online needs an SEO team. Whether they have an SEO team within there company, do it themselves, or hire an SEO team, it is always needed.

I will be bringing our readers a weekly SEO 101 Lesson. My aim is to inform our readers that find Search Engine Optimization difficult to grasp as a whole about the basic principles and foundations of this industry. Here are some points of interest that I will be bringing to you within these lesson;

• The importance of keywords and why they are so important to your pages.
• What are the search engines looking for and how to create pages that the search engine spiders can read and bring back to index.
• How to stay away from the methods that search engines hate. The methods that can get your website reprimanded and methods that can ruin your reputation online.
• How to gain greater visibility so that the search engines will recognize that you and your site exist.
• Getting search engines and directories to include your site in their indexes and listings.
• How to Geo-Target and the importance it is for people to see you pull up in a local search.
• Link Building
• Social Bookmarking and Social Media
• Reputation Management. What it is and how it can affect you.
• Pay-per-click advertising and shopping directories.
• Why it is so important to keep your website updated.
• Keeping up with the SEO industry.
• General blunders website developers make and the myths that can hurt your rankings within the search engines.
• Tools of the trade
• Copyright laws
• Video Marketing
• Press Release Marketing
• Local Search
• Blog Marketing
• Converstaion Marketing and Much Much More!

These are just a few areas that I will be covering in my upcoming internet marketing 101 weekly lessons. Within these lessons I will be adding strategies that have worked for other SEO’s plus the strategies that have worked for me. So kick back and get ready for a heavy dose of SEO!

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