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A trend I have been seeing a lot within Google is social sites and their results sometimes ranking above other factual results like wikipedia and factual BASED relevant authority sites. I don’t necessarily think that wikipedia is 100% factually based but it is one of the largest and most trafficked sites on the web today with literally thousands of top rankings pages within the search engines. However there is a definite shift starting to emerge.

With more sites like digg, stumble upon and reddit starting to make more and more headway we have also seen a lot of clones popping up with their own twist. Their is definitely a social bubble starting but will it ever burst? Late last year Google introduced its new firecamp sessions and released its open social api as you might remember in a post I did a few months back. The hint of moving more social was obvious and for me very exciting.With the new search engine mahalo and the overall movement to be … more connected online has put a lot of thought on web 3.0..wait.. what happend to web 2.0? Thats another blog post entirely. Lets examine some of these results popping up over factual based sites more clearly.I went onto digg.com and looked at the homepage of digg. I found a results that went hot 22 minutes ago and then I did a google search for the major keyword in the title which was “kickflip a surfboard”. As far as web pro news claims of search engines taking on results within its engine faster as if they are pushing for a more social interaction from the web I think can be a possibility. To early to know 100% for sure but whats amazing to me is how fast this result pulled up in google! Here are the photos:

Here is the result within Google:

At the very least it does give more weight for the application of social media marketing as a viable and real solution for online marketing efforts. From what I can see their are some other sites that should rank above this term that are more of an authority than the digg submission like the actual site itself that the content is on however I disagree with the idea that authority links are not worth squat anymore within Google. Shifts and changes do not happen 100% overnight and often times take time to take effect for example the orion algorithm, jaggar , Big Daddy, and how about that algorithm shift to completely devalue reciprocal links??? I know they are devalued but as an SEO I can still find a use for them ;-). What are your thoughts on this shift?

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