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E-consultancy, a company that helps expand your thriving internet advertising line of attack as well as your successful online advertising crusade, has joined forces with cScape, a company that helps with web communication tools and produce sharp solutions for authentic problems your business might face. This team has recently birthed their 2nd Annual Online Customer Engagement Report. Within it, they take a thorough glance of how businesses graph to utilize the Internet to connect with their clientele. It was a 57 page description that surveyed more than a thousand people. It is jam-packed with information that any vendor would find helpful. Some key points it covered:

• Online client commitment is now one of the main concerns as businesses adjust their advertising focal points.
• Brands accept widgets, social networks and video sharing websites in a bid to boost client commitment.
• Digital business leaders recommend that businesses take notice to commitment.

There is also a professional analysis of the results from Jim Sterne, Avinash Kaushik, and Andy Beal. Here is what Andy said about the findings.

“The 2nd Annual Online Customer Engagement Report, demonstrates just how important online customer engagement is going to be over the next 12 months. With more than 90% of businesses indicating that online customer engagement is important if not essential to their marketing efforts, and over 77% planning to increase their focus on customer engagement, 2008 is shaping up to be the year we start truly to listen to our customers.

Having said that, companies are yet to embrace the importance of social media as platforms for improving online customer engagement. The study reveals that far too many businesses believe that customer engagement is simply a product of customer experience (38%) or is a role for customer service (46%). Only 12% of businesses consider user-generated content essential to improve customer engagement and less than 5% think the same of social networking sites such as Facebook. In fact, at least a third of those polled have no plans to use social media at all in their customer engagement initiative and only a quarter of companies feel that monitoring social networks is important.

Companies would do well to understand that customer engagement cannot be controlled within their own websites and that they should look to improve their customer interactions outside of their own web properties. With less than 50% of businesses having a complete picture of the different touch points with their customers, the majority of companies would be wise to invest time in researching further exactly where their customer interaction takes place. They may well find that blogs, social networks, and other social media make up an important part of their customer engagement for 2008.”

Is client commitment as important as the “The 2nd Annual Online Customer Engagement Report” says it is. I think it is, but I could be wrong. What do you think?

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