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Another week gone and I am again, faced with the challenge of documenting my industry news reading from the last seven days. So, here goes: the be all and end all…

The Right Media Model - ClickZ

Google Takes on Facebook with OpenSocial - OnlineMediaDaily

Will Facebook Social Ads Compete with Google AdSense - Search Engine Roundtable

Matt Cutts Confirms Paid Links & Google PageRank Update - Search Engine Journal

Best Ways to Test 2nd & 3rd Tier PPC Search Engines - PPC Blog by Gordon Choi

The Trouble in Forecasting Organic Search Results - ClickZ

Microsoft’s Web Analytics Product Project Gatineau Now In Private Beta Search Engine Land

Find the Latitude & Longitude of Your Home with Google Maps - Digital Inspiration

Five More Books Search Marketers Should Read SEOmoz

Measuring Brand Awareness for Free - Mike Moran

My favorite this week, was actually written outwith the last seven days but it definitely warrants a mention. Grey Wolf’s Jason Calacanis Please Stop Bad Mouthing SEO’s Because You Won’t Take the Time to Work With Good One’s post appears to be another blog in the Grey Wolf vs. Calacanis saga, but is actually a valuable resource of SEO tips and advice. Worth the read!

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